The media is a way of communicating to the public, in a very modern way, so to keep up to date with the things going on in the world.
It reaches out to a large number of people, and is consumed in peoples homes through the new technology available.
Web 2.0 is a term used to describe the new world wide web, and the way it is changing. It allows ordinary people to share and create media, and to interact through social networking sites, such as blogs, wikis, news feeds, etc.
Mediation is the way a media text could stand for an issue, an idea, an event and so on. It shows how things change as a result of the media.
Saturation in the media, is when we are constantly shown and fed media texts, eg. adverts and newspapers etc.
The media is strictly regulated in countries such as Burma, China and Ethiopia, so that the government can control ideas and give the citizens in their countries their own messages, and use the media in a positive way to show themselves in a good light.
The term, "media products are shared" Means really that because of the mass audience a media text receives, it becomes part of our everyday lives, in the way that we speak, and in the things that we do, so even people that don't associate themselves with certain media texts, they will still know to a degree, catch phrases and sayings related to the texts. Eg. television catch phrases.
Media convergence means when different types of media come together, for example, the television, music, and news papers used to be very seperate forms of media, however now you can get access to all these things on say, the internet.
The media is very important in todays society, because it is a very important type communication, sending out different messages to us, and informing us on news, imformation etc.
If we didn't have the media, then we wouldn't be so far advanced in society generally, in technologies, and opinions, and so on.

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